Are you better off now than you were three years ago?

Jun 04, 2018|Afolabi Adekaiyaoja

Are you better off than you were three years ago? 

In October 1980, a week before the American Presidential elections, the only presidential debate of that year's contest took place. After a lengthy debate, Ronald Reagan, challenging the incumbent Jimmy Carter, asked the question above, followed by other questions to guide responses. Was it easier to buy things in the store? Was there less unemployment in the country? Was America still respected throughout the world? Did people they safe and secure? 

Reagan was eight points behind Carter a week to the 1980 polls, pre-debate. After the debate, Reagan went up by three points and went on to win the election. Americans had answered. 

President Buhari used similar campaign rhetoric in 2015. In his 'Let us talk' campaign video, he responded to those asking why he continued to run for president by suggesting that 'nothing had changed in the 30 years

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