Netflix and the business of film in Nigeria
Netflix Naija arrived earlier this year.  Source: Mollie Sivaram via Unsplash

“N is for Naija. N is for Nollywood….”

After work hours on Tuesday, February 25th 2020, Netflix tweeted its arrival in Nigeria. Netflix Naija was born. 

The tweet continued: “...N is the 14th alphabet. 14 is also how many great talents you’re looking at.”  

A witty caption with an image of Nollywood’s most beloved icons sitting elegantly, accompanied by Netflix’s officials and the big red ‘N’ logo in the background. 

At Nigerian twitter peak time, the delivery achieved its goal: excitement.  

It wasn’t a surprise though; given the scale of Netflix’s global expansion ambitions, its formal arrival in Africa’s largest country was an expected call. 

The American media service had streamed a few Nigerian movies on its platform before. It kicked off with October 1 in 2014. A year later, IrokoTv licensed 20 movies to Netflix as an experiment, and between 2016 & 2017, FilmOne licensed 18 titles to Netflix

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Fisayo Okare

Fisayo Okare

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