The business of creating music: From the eyes of a Nigerian artist
The business of music. Source: Stears Business

"Class, what is Nigeria's biggest export? And Anne-Marie, don't say anything because I know you know the answer."

I had no clue what my Greek lecturer was talking about, and so I waited for the rest of my classmates to answer the question. No one knew. But in their defence, some of them were coming from as far as North of Sweden or Stuttgart in Germany. Nigeria's trade portfolio might not be firsthand information to them.  

When my lecturer finally revealed the answer (music) while mentioning Wizkid as Nigeria's biggest music export, I couldn't help but beam with a bit of patriotism. Things got even strangely exciting when I went to an underground club in Paris weeks after, and I was welcomed with Naira Marley's "Mafo". I screamed internally. Not only because it was funny hearing French people inaudibly mouth the Yoruba lyrics to the song. But for the fact

Continue reading this story

Not ready to subscribe? Register to read a selection of free stories

Anne-Marie Amadi-Emina

Anne-Marie Amadi-Emina

Read Latest

Global gas crisis derails Africa's transition to clean energy

PREMIUM - 27 OCT 2021

The secret behind Tomato Jos’ 10x tomato yield

PREMIUM - 26 OCT 2021

NFTs can give Nigeria’s digital art players a big break, but the costs are steep

PREMIUM - 25 OCT 2021

The CBN is hurting the naira, here’s what they should do instead

PREMIUM - 22 OCT 2021