The impact of Spotify’s re-entry into Nigeria’s streaming industry
Spotify's re-emergence in Nigeria's music scene. Source: Stears Business

June 12, 2011, was a big day for Wizkid, the Nigerian musician. His debut album, Superstar, was set for release and his entire fanbase was ecstatic. Emerging around the same time as US sensation Justin Beiber, Wizkid had an enthusiastic audience.

Since the release of his breakout single, "Holla at Your Boy," in January 2010, the young Wizkid became a household name and went on to release and feature in hits after hits for nearly 16 months straight.

His album launch—a traditional industry event and an important concert revenue stream—attracted the entire Nigerian music industry. ID Cabasa, Docta Frabz, Sossick—hit music producers; Ice Prince, Eldee, MI, Kenny Saint Brown, Mo Cheddah, Wande Coal, other industry bigwigs. Then the man of the hour took to the stage to perform many of his now-famous songs. The launch party was a success. Unverified numbers in circulation claimed he sold five million physical copies

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Abubakar Idris

Abubakar Idris

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