"Ask a kid today in the US what they want to be when they grow up. No longer is musician or athlete the top answer. It's a YouTuber—an answer 3x more popular than astronaut." - Forbes, 2020
If you’ve used any social media sites in the last few years, you’ve likely come across the term ‘content creator’ quite a few times. Many of us that have heard of this are probably used to thinking of creators as the influencers we see selling us their lifestyle, products, and even courses. However, this is just the surface. There’s a whole ecosystem comprising the creators themselves, the platforms they’re native to, brands aligning with them, and solutions that help them optimise ‘content creation’ as their careers. This has become known as the ‘creator economy’.
The opportunities available in the creator economy are growing rapidly, with more platforms offering new creative avenues