“A customer ordered a 2-door fridge, and she stays in Maiduguri. It was cash-on-delivery, so we followed our due process in order fulfilment by calling to confirm. She agreed that indeed she ordered a fridge. The shipment got to Maiduguri, and we had already made an upfront payment to our partner. But guess what? She turned it down. She just wanted to know how efficient our delivery process was.”
Life in Nigeria is hard. Life as a startup in Nigeria is harder. But life as an e-commerce startup in Nigeria - now that's just plain misery.
The heart-wrenching quote above is from my conversation with Adenike Bankole, Head of Product Management at PayPorte. To be honest, speaking to her was far more revealing than I could ever have imagined. When I started writing this article, I had a different angle in mind. But after having several one-on-ones with my editor,