The story of a central bank without credibility
Assessing the CBN's softwork skills. Source: Stears Business

Anyone who runs a mid-sized to large business knows that there are two types of “work” required for success. 

The first is “hard work”. And by “hard,” I am referring to everything essential to the business model or output. From the creation of content to building, writing, selling, buying, coding, calling and producing. Most of it tangible and critical to driving revenue.

And then you also have a second category of work called “soft work.” And here, I am describing activities that are not directly part of the business model but are crucial for the company’s success. Things like setting objectives, creating a good working environment, having a good culture,  personal development, emotional intelligence, a mission that everyone is aligned with, and gut feelings about decisions that don’t require evidence or “hard work.”

This stuff doesn’t make it into the pitch deck for investors, but everyone knows it can make

Continue reading this story

Not ready to subscribe? Register to read a selection of free stories

Tokunbo Afikuyomi, Jr.

Tokunbo Afikuyomi, Jr.

Read Latest

The CBN is hurting the naira, here’s what they should do instead

PREMIUM - 22 OCT 2021

Five years on, net metering remains impossible for Nigeria's solar user

PREMIUM - 21 OCT 2021

Ditch the growth mindset, Nigeria is becoming more unfair

PREMIUM - 18 OCT 2021

Is the Nigerian budget a right fit for the economy?

PREMIUM - 15 OCT 2021