Unlocking consumer spending power in Nigeria

Feb 17, 2021|Abdul Abdulrahim

It’s that time of the month again, a Stears Data article. We tell you stories weaving together the crumbs of data that exists in the different silos of the web.

Usually, the Stears Business editors, Adesola or Tokunbo, are in my Slack DMs quizzing me for my next piece a few days before it's due, and more often than not, I have no clue what my article is going to be. But I pretend I do. All part of the cool, calm and collected Stears Data vibe.

This time is different though. A few weeks back, on one of our 2+ hour back-to-back meeting blocks on data acquisition and data wrangling, an article idea popped into my head—and yes, it was 2+ hours because since we all started working from home any open slot in your calendar is fair game. Our Head of Growth recommends you block out your own

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