Using e-commerce to improve margins for informal retail shops
Small retailer. Source: TradeDepot

You have probably seen them by the gate. If none exists inside your estate, then one would not be too far away by the expressway. These convenience shops and kiosks serve you in desperate times. Like when you need to buy a pack of bottled water, toiletries, bread, or just fruits. 

Big-box retailers like Prince Ebeano, Sahad or Hubmart boast more buying power than smaller players in cubicles by the roadside. But these modest players dominate Nigeria’s retail space. 

Trade (wholesale and retail sales) is the second-largest contributor to Nigeria’s Gross Domestic Product (GDP) at 16% (after Agriculture—26%). The sector’s contribution to GDP is mostly through informal markets like the kiosk or small supermarket around your estate, which account for 98% of retail trade in Nigeria. In South-Africa, however, 60% of retail sales happen in formal hypermarkets such as Shoprite, Woolworths, and Spar. Ghana’s retail space is more like Nigeria’s,

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Fisayo Okare

Fisayo Okare

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