I was born and raised in Kampala, the capital of Uganda, a small East African country. In 2014, I graduated from high school and founded my first startup. Just a short walk down the road from where I lived, another small startup was taking off. The startup was Safeboda, a ride-hailing app.
Its drivers stood out with their orange helmets and vests. Most afternoons, I remember walking by their offices to kill time while musing about my startup.
Today, Safeboda looks quite different from the small startup in my neighbourhood. For one, it's no longer just a ride-hailing app but a super app. As a Safeboda user, you can pay nearly all your bills, send money, make deliveries, buy food at the market, and even purchase movie tickets. With one app, you can complete up to ten tasks.
This is what we will focus on in today's story. Why have super apps grown in popularity abroad, and what trends can we expect to see in the African ecosystem?
But before we do this, let's learn about the history of super apps.
The term super app was first coined by Mike Lazaridis,