If you only learn one thing from this article, let it be this: you are very unlikely to get accurate crypto investment advice from me or any of your friends.
If things go well (or not), it’s most likely down to good (or bad) luck.
In December last year, Preston, the CEO of Stears, and I had a discussion about running a series of stories on cryptocurrencies. The objective was simple. We will educate our readers on a transformation that is likely to have an impact on our lives. At the same time, we thought we would use the opportunity to test Nigeria’s demand for crypto-related content.
After one or two newsroom briefings, the team was roaring to go. Osato, one of the financial journalists, invited some Nigerian crypto heavyweights, and we had a range of talks. The Stears marketing team got involved and deployed several campaigns to boost our