Pay-TV vs Streaming: Who will win the eyes of Nigerians?

When you’re in the mood to relax and consume some screen time, what’s your go-to platform? Netflix? DSTV?  

For me, it varies. Depending on the circumstance or if I’m trying to squeeze in a quick re-run of a Modern Family episode, my laptop where I stream most content (Netflix, etc.) works. Other times the TV mounted on my bedroom wall where I’m guaranteed an episode of Come Dine With Me through DSTV’s broadcast satellite does the job too. But like I mentioned, this is a personal preference. My viewing options or ability to switch between these platforms with ease are not daily realities for the everyday Nigerian consumer. Why? 

Consumers’ resources are always limited. That is, you have a finite amount of time, money, and expertise, so you can’t take advantage of every opportunity that comes along. If you choose one, you may have to give up on others, and the value of those others is your opportunity cost.  

As technological advancements continue to pick up, consumers find themselves faced with even more options. The Nigerian creative sector report conducted by Jobberman shows that the entertainment & media industry boasts of about 700 TV and radio stations countrywide, excluding cable offerings and internet radio.  

Singling